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Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979
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Citation

Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/summing-up-and-conclusions